Diseño textil - Diseño y desarrollo estampados - Diseño y desarrollo de producto
As a design consultant for BALIAN SAJUBA, we began working together on the premise of creating future collections, incorporating a fresh perspective and a renewed idea for a brand makeover. We worked on color palettes, aligning trends with products and vice versa. We gradually found an identity that represents the brand and, in turn, is updated to offer new products to the market.
FETEN was born from a dream in 2012: to have a brand specialized in design and decoration.
A proposal that had a defined identity, based on the premise of being able to offer a family of products in a single location, achieving a comprehensive and unique aesthetic. Taking the motif design as a starting point, I first launched wall coverings, then ventured into producing textiles and all the products derived from them. The brand achieved recognition in the press and within the industry.
